For the car salesperson, the car salesman’s salary is always a question you want answered. How much money can you make? The amount of money you make is normally based on your company’s standards. Some companies offer bonuses for additional sales above the sales goal set for you, while others are commission based positions only. Here are a few car salesman tips on how to make money selling cars.
When you become a car salesman you are taught a lot of things like how to determine what your commission is, what the bottom line on a car is or even how much you can reduce a car. Few automotive sales training techniques teach you how to control the sale to get the outcome you want. There are four simple steps you should follow in order to make this happen; Introduction, presentation, relationship and closing the sale.
Car Sales Training Tip #1: The Introduction
You want your customer to view you as a friendly face they can rely on, so you must begin by introducing yourself to the customer and make a connection. Discover things you may have in common and chit-chat a little to make them feel at ease. During the chatting, try to determine what the car will be used for and what they are looking for that would make life easier for them. Build a quick relationship with them and then begin nudging them towards the car you think they may like.
Automotive Sales Training Tip #2: Demonstrating the Features
Some salesmen think that features are not important in a car. This is not true, the customer finds the features valuable selling points in the process. The more features you can demonstrate to them, the more they will like the car. If the car has special features, be sure to show them off and demonstrate them a couple of times for good measure. Who knows, you might just impress them with the car enough that they will want to sign right then.
Automotive Sales Training Tip #3: Let them get to know the Staff
Automotive sales training has discovered that when a customer becomes comfortable with the staff at a lot, they are more likely to buy from you. Show them around the lot and let them see how the lot is run and get to know some of the staff. Joking with some of the staff lets the customer know you are human and won’t bite them. Let them see that the staff is dependable and are good, hard working people just like the customer.
Automotive Sales Training Tip #4: Sign the Contract
If you have done your job well like your automotive sales training taught you, you should have an easy job closing the sale. Everyone has objections but it is your job to overcome them and work out a deal they can’t refuse. Remove them to a quiet location and remain with them so they don’t have time to think about reasons they can’t buy from you.
Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It’s a must read car sales training course to help you sell more vehicle in the car business.
All seasoned salesmen know that there are not short cuts to closing a deal. You begin closing the deal when you walk out on the lot. Skipping a step in the procedure can cost you the sale and can possibly send your customer to your competitor. There are a few closing strategies that you may want to consider when you are trying to make the sale. These can make the difference between closing the deal and closing the door on your career.
Automobile Sales Training Insists that First Impressions are Key
When you stop onto the lot to greet your customer, they first impression they get will determine whether they purchase on your lot. If you rush onto the lot trying to beat other salesmen to the punch, you are going to tell your customer that you are desperate for a sale and will say or do anything to make the sale. Everything you do, the way you look and the language you choose will help the customer make their decision. Try not to lose your customer with technical jargon unless they want to know specifics and always greet them with a smile and a handshake. This tells them you are happy they came.
You must build a Rapport with the Customer
Running out the door and up on a customer is a scary scene and will not help them loosen up. You must greet them and begin building a rapport with them. You should find things you may have in common, talk a little bit about the weather or maybe even the nice clothes your customer has on. Making small talk will help them loosen up and make them more comfortable around you. Find out about why they are car shopping, what the car will be used for and what they had in mind in terms of style. These are all good tips for a great car sales training strategy.
Car Sales Strategy tells you to go on the Test Drive with Them
Sitting in an enclosed area with someone you barely know is bad enough but if you have done your job and you are sitting next to a customer that is test driving a car the ride is easy. You should point out all the features with the car running such as surround sound, DVD system for the front and rear or even dual air controls for the front and back seats. All of these features allow you to go on the test drive with the customer and still remain engaged in conversation about their thoughts on the car.
Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It’s a must read car sales training course to help you sell more vehicle in the car business
Customers who are looking to buy a new car have only five things holding them back. Any good salesman will tell you that the customer wants to be convinced to purchase from you and that is why they came to your lot. The right car, features, price, place and time must be perfect for them before they will purchase and if they did not think it was right for all of those things, they would not be there in the first place. So as a salesman, you must convince them that everything is just right for them to make their purchase.
Convince them it is the Right Car
Some customers want to be reassured that they have chosen the right car for them. If you talk to them and find out what the car will be used for, you can answer that question for them, reassuring them they have made the right choice. Another model with fewer features could leave them in need and their first choice was the right one.
Car Sales Training may Leave you to Think Features are Unimportant
Features are very important to customers. They want to know they are getting their money’s worth and in many cases, the more features the better bargain they feel they are getting. You must convince them that they need the features this car has and that for the price they are getting a real bargain. Reassure them that they could not live without these features.
Convince them they came to the Right Dealership
When a customer walks on your lot, chances are they have already looked elsewhere and did not find what they wanted. Take pride in your dealership and make them feel as though you are all a family here and they would be a part of that family. Use your customer service techniques to ensure them that your dealership is the top of the line in car sales and service. Convince them that they not will get a better deal anywhere else in town.
Automotive Sales Training Teaches you the Price is Right
Most people enter a car lot knowing how much they want to spend and head straight for the cars in their price range. This makes your job easier because they already know what to expect when it comes to price. If they have confidence in the dealership, they will not even consider the price being a problem, after all they came to you.
Is the Time Right for Their Purchase
In the economic downturn, many people are concerned this may not be a good time to make a major purchase. You must convince them that it is the perfect time that interest rates are low, prices are low and create an urgency that makes them act on that purchase.
Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on <a automotive sales training. It’s a must read car sales training course to help you sell more vehicle in the car business.
For generations the sales game has always been about the relationship you can create between you and your customer. There are a lot of excellent salesmen in the industry of car sales. This is due to the fact that they are friendly, sometimes funny, pleasant to be around, good talkers, have a great personality and can relate to customers. Automotive training can only teach you how to do things like inform the customer about the car, how to give a good demonstration and close the deal; the rest is up to you.
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