Car Salesman’s Guide To Sales

14 09 2008

Any salesman knows that selling used cars isnt as profitable as it used to be. In the past you could drop out of high school and easily be making $100,000 a year, as long as you had a little personality and could get around moral roadblocks. I once heard a joke about used car salesmen. A parrot is flying around and lands on a rich looking guy.

The story of the parrot

The parrot inquires of the man, What is your IQ? The man answers, 170. The parrot wants to know, How many trials have you won this month? He flies away and finds someone who looks even wealthier. He lands on the shoulder of a woman dripping with diamonds and designer clothes. The parrot asks her, Whats your IQ? She answers, 180.

The parrot wants to know, How many operations have you done this month? The parrot flies off to find someone even wealthier. He spots a man in an expensive Italian suit, surrounded by bodyguards, next to his fancy sports car. Whats your IQ, rich guy? The parrot asks him. The man grins and answers, 80. The parrot has one question for the man: How many cars have you sold this month? Today, however, its rare to meet a salesperson making over $50,000 a year.

Even honest dealers are hurting the unscrupulous salespeople by allowing customers to purchase vehicles and do everything at once from their computer and over the phone. Dealers like Used Cars in Oklahoma are making it harder for high-grossing salespeople to earn their living. 

What can car salespeople do?The Car Salespersonas Greatest Asset it is ironic, but in this age of information where consumers have access to just about everything that the car salesperson knows, there is still one major flaw that can be exploited. There is TOO much information out there! Everything has a spin. A salesperson who really wants to make money will find those websites that help them overcome the intelligent Internet shopper’s objections.

 

Here are some auto sales training for what a car salesperson you can do:         

1) If they have a trade, go to all of the trade evaluation sites and find the one that has the lowest amount. 

2) If they think you are priced too high, repeat tip one, but look for the highest value instead of the lowest for the car you are selling.

3) Send emails to everyone all the time. People love receiving emails from car salesman. After you send the emails, call them and tell them you sent an email. They love this as well.

4) If the vehicle history reports come up with something negative about the car, provide the customer with articles debunking the history reporting system. Tell them that the systems are never accurate.

5) Even if a Carfax report looks good, consumers are still sometimes doubtful. Assure them that Carfax guarantees 100% accuracy.

6) If they object to the price you quoted, saying that the Internet price was lower, explain that the price was altered by a hacker. If they persist, gently guide them to a different car and circumvent the question altogether.

7) Ask someone to create a website slandering your competition. If you suspect that a customer has visited or will visit your competitor, just give them the URL of the website.

8) Using a fictitious name, post bad things about your competitors to blogs and chatrooms online. If you claim that Dealer A sells lemon cars and Dealer B sells illegal drugs, people will accept it as fact. Most people believe whatever they see on the Internet.

9) Visit a free vehicle classified site and register for an account, then list fictional cars comparable to yours for a much higher price. Print out the ad to show to customers.

10) If they have any other objection having to do with the Internet that isnt covered here, telling them that a virus is responsible for any misinformation should quiet their objections.

So cheer up my corrupted car sales friends. Together we will sway the balance of power back towards the cause of profits and the fabled high life of lore.                         

NOTE:If you are an honest salesperson or a consumer, please disregard everything that you just read. It is written for ENTERTAINMENT purposes ONLY.

Atten: Car salespeople. Get your free 5 part mini e-course on auto sales training. It’s a must read for car salesman and women in the car business to help you sell more vehicles.

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Learn The Auto Sales Secrets That Close More Car Deals

6 09 2008

Closing car deals is how the auto salesman makes his money. Commission pay means that making the most sales translates to making the most money. You may not be a natural salesman, and it may be difficult for you to be as assertive and smart as you need to. But anybody can learn to be a salesman, and training can allow you to overcome your personal weaknesses and increase sales volume.

The first step to becoming great

The first step to becoming a better seller is to determine the personality weaknesses that are holding you back. Usually, there are two major attributes that inexperienced car salespeople have difficulty with. One of the things to focus on is making a great initial impression on the customer. A great first impression sets the tone for the transaction, so you should appear knowledgeable and authentic right from the start.

Confidence leads to more sales

Once you’ve made a great impression, you need the second skill: confidence. A confident salesperson will always make more sales that one that doubt himself. Once you believe in your own salesman’s skills and have a learned a few good techniques, your confidence will grow and you will have mastered the second obstacle!

Learn from the greats

To hone your sales skills, you should be eager to study the techniques of other people who have succeeded in auto sales. Car salesmen have broad training that teaches them how to close deals. Getting your hands on this insider know-how, and using it right at your own dealership, will let you make lots of money right away!

The obligation technique is tried and true in auto sales. By following up, calling the customer with updates, and strengthening the personal connection he feels with you, you will build a feeling of obligation. Once the buyer feels that it would be rude not to return, you have an edge that will help you close the deal.

Delaying and stalling for time is another tried and true salesperson technique. Searching for lost items and conversing at length with a manager are examples of this trick. Hesitating and spending a lot of time seems to go against your interests, but it has a secret side effect: it wears the buyer out. When a customer gets tired, they have less time and energy to negotiate with your competitors. Exhausted buyers think less clearly and start longing to get the deal done with so they can go home.

Make the most amount of money

Up-selling is the final touch on any sale. Asking the customer if he wants spoilers, window tinting, or any other extra feature or service, is an excellent way to make more money. You should always be prepared for up-selling by knowing what to offer for each car in your lot.

Learn the auto sales secrets that close more car deals to make your wealth grow. You can take advantage of several of these techniques right away, simply by knowing about them. Armed with self insight and a tiny bit of practice, your sales will be multiplying before you know it. Enjoy selling more cars!

Atten: Car salespeople. Get your free 5 part mini e-course on car sales training. It’s a must read for car salesman and women in the car business to assist you sell more vehicles.

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Closing Auto Sales For Success

3 09 2008

Opinions differ on the best way to close an auto sale.  Is the sale closed in the first five minutes? Must you counter all thee buyer’s objections?  Do you need to avoid the stall and force a decision now? Or should you try to decide who is really making the buying decision. All of these strategies and more can play a part in closing the sale. Let’s take a closer look at some auto sales training on how to close the sales.

Lots of books exist on how to sell cars and car salesman training. However, selling a car is very much like selling anything else.  Some of the same basic principles apply. Deciding who is really doing the buying is an important part of automotive sales management. For example, if a couple comes in to look at cars, you must decide who is making the buying decision. Otherwise, you will be playing to the wrong audience.

A good rule of thumb for car salesmen is to begin with a statement the customer can agree with. Never greet a customer with a question to which heall probably answer negatively. Something along the lines of aNice color, isnat it?a is a great way to strike up a rapport with the customer. It wonat close the sale on the spot, but it will make the customer more relaxed and comfortable to be with you.

Once you and the buyer have established some rapport, it is time to find out what the customer is looking for in a car. Narrowing the field is an important part of automotive sales management. It won’t do any good to tout the virtues of a sports car if the customer is married with two toddler children. In addition to just asking, also observe the customer’s body language. It will offer lots of clues to what he really wants.

Be sure you are well informed.  Buyers do raise objections in all types of sales and it is an important part of the car salesman’s job to counter them. Many customers are misinformed about simple things like gas mileage and safety. Do your homework.

Another important part of sales training is to give customers an attractive price on a car that is good that day only. Make them feel that the price you quote will be gone tomorrow. It is only good if they act now. You donat want to let them leave your dealership and visit the competition. The competition shouldnat get credit for selling them a car, you should.

To effectively close sales, itas always best to do it during the first visit. Letting the customer go is a gamble. He may not return, and if he does heas likely visited other dealers, gathered more information (and objections), and thought of all kinds of new concerns that you need to deal with. High-selling salesmen get the ball rolling on a sale, or at least make the customer feel that it has, as early as possible. Examples are asking to see his trade-in or check out his credit.

Auto sales training on how to close the sales is extremely important. Don’t be the buyer of your customer’s excuses. Instead, greet the customer effectively, decide who is buying, use good automotive sales management, be well informed, ease the process along, make a one-day deal your customer can’t refuse, and use your auto sales traning on how to close the sales.

Atten: Car salespeople. Get your free 5 part mini e-course on car sales training. It’s a must read for car salesman and women in the car business to help you sell more vehicles.

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