Free Auto Sales Training Gift

Most car salesmen know that making sales requires lots of prospects. After all, making sales is simply a numbers game. Being able to close 80% of your prospects means nothing, if you only get two customers a week. So how can you make sure you get enough people to sell to? The simple fact is you have to advertise. Your car lot may run television and radio ads but it is up to you to advertise yourself.

Car Sales Training Tip 1: Hand out Business Cards

Using business cards to advertise is very easy. They are little bill boards that can be carried in wallets or billfolds for a constant reminder of who the customer can buy from. The key to using business cards for advertising is handing them out to everyone you meet. Whether you meet someone in the grocery store or run into a friend at church you should have a business card available. It is estimated that direct advertising can bring in 5% of all the customer you reach, within 6 months. If you hand out 500 cards a month, you can expect 150 new customers over the next six months.

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80% of customers recently surveyed said the sales person they worked with did little to control the sale. Most felt that the car salesman was just winging it and did not seem to have a preconceived idea as to how the sale should go. Learning how to control the sale and guide your customers effectively through the process is very important. If you haven’t designed an A to Z plan for closing the sale it is time to get it done.

Car Sales Training Step 1: Introduce Yourself

The first step of the sale is going from stranger to someone your customer can trust and believe in. You have to introduce yourself and make a connection with your client. Find things you have in common and discover why they are in need of a new car. Discovering the small details of what the car is used for and how it can make their life easier is the most important part. Once you know how a car can benefit the customer you can guide them to the right car.

Car Sales Training Step 2: Presentation is important

Most people who buy a new car say that the salesman didn’t properly demonstrate the vehicle or go over the features. As a car salesman, this is very important. If your customer drives off the lot and has no idea where the windshield wiper control is you haven’t done your job. A salesman’s job is to demonstrate the product and show explain to the customer how the product works. We often forget this part of the job thinking that everyone who drives knows what to look for in a car. However, showing off the special interior lighting system could make the sale.

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Did you know that with three simple changes to your sales strategy you can double your sales? Being car salesmen shouldn’t be stressful or difficult. If you are willing to implement the following 3 tips into your daily routine you will find the effort is worth it.

Automotive Sales Training Tip 1: Start with a Great Impression In less than one minute a customer will decide whether are the person they want to buy from, feel you are professional, and whether they want to buy from you or not. I bet you never knew 60 seconds could be so important. If you are not able to make an impression in the first minute there is no way you are going to sell a car. If you want to make a good impression you need to dress and look like a professional. Throw away the khaki pants and plaid shirts and purchase a suit. Make sure you are clean shaven and have a nice haircut.

Auto Sales Training Step Two: Learn How to Say Hello The first mistake most salesmen make is asking stupid questions. Instead of asking “How can I help you?” you should be telling the client who you are. After all it is obvious that the customer is looking for a car and you are looking to sell one. Instead you can just say hello and offer your name. Find out what the customer’s name is and who is getting the new car. Does the customer need the car for work or will this be a teenager’s first car? These questions will help you determine what the customer is searching for and the features they fell are more important. If the car is for work they might need good gas mileage. However, if it is a first car safety features may be of importance.

Auto Sales training Step Three: Find a Connection with Your Client If you want to sell more cars you have to focus on making connections. No one is going to buy a car based on a complete stranger’s suggestion. Find something that connects you and the customer and puts you on the same level. Do you both coach little league for your kids? Do you know the same people or have you ever gone to the same school? These things will make the customer feel like you are a normal person just like them and not just some guy trying to push a car on them.

Atten: Car salespeople. Mak has many more tips and techniques. Get his free 5 part mini e-course on automotive sales training. It’s a must read car sales training course to help you sell more vehicle in the car business.

No customer every purchases a new car without having an objection along the way. If they did car sales training wouldn’t be necessary. In order to make car sales you have to understand that objections are a normal part of the process. Understanding the top three objections will help you to prepare and respond correctly to your customer. In many cases you can eliminate the objection before it can even be brought up. Here are tips to do just that.

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Every customer has five basic questions they are thinking about buying a new car. As a car salesman it is imperative that you understand these questions, and know the answers before making your sales presentation. These questions are not usually asked out loud but you must cover them as part of your presentation and ensure that each answer is “Yes!” Understanding how important these questions are, and how you can work them into your presentation, will help you close many more sales. Read the rest of this entry »