Automotive Sales Training: 3 Tips to Make More Sales with Little Effort
23 04 2009Did you know that with three simple changes to your sales strategy you can double your sales? Being car salesmen shouldn’t be stressful or difficult. If you are willing to implement the following 3 tips into your daily routine you will find the effort is worth it.
Automotive Sales Training Tip 1: Start with a Great Impression In less than one minute a customer will decide whether are the person they want to buy from, feel you are professional, and whether they want to buy from you or not. I bet you never knew 60 seconds could be so important. If you are not able to make an impression in the first minute there is no way you are going to sell a car. If you want to make a good impression you need to dress and look like a professional. Throw away the khaki pants and plaid shirts and purchase a suit. Make sure you are clean shaven and have a nice haircut.
Auto Sales Training Step Two: Learn How to Say Hello The first mistake most salesmen make is asking stupid questions. Instead of asking “How can I help you?” you should be telling the client who you are. After all it is obvious that the customer is looking for a car and you are looking to sell one. Instead you can just say hello and offer your name. Find out what the customer’s name is and who is getting the new car. Does the customer need the car for work or will this be a teenager’s first car? These questions will help you determine what the customer is searching for and the features they fell are more important. If the car is for work they might need good gas mileage. However, if it is a first car safety features may be of importance.
Auto Sales training Step Three: Find a Connection with Your Client If you want to sell more cars you have to focus on making connections. No one is going to buy a car based on a complete stranger’s suggestion. Find something that connects you and the customer and puts you on the same level. Do you both coach little league for your kids? Do you know the same people or have you ever gone to the same school? These things will make the customer feel like you are a normal person just like them and not just some guy trying to push a car on them.
Atten: Car salespeople. Mak has many more tips and techniques. Get his free 5 part mini e-course on automotive sales training. It’s a must read car sales training course to help you sell more vehicle in the car business.


































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