Automotive Sales Training: Customer Comfort and Complication

27 07 2009

Most potential buyers are going to go through a process that will either leave them in self doubt about affording the car or being pre-approved for the loan.  Others will try and haggle with you to get a better deal.  No matter what happens always remember that they are one in the same.  Any objections a customer presents will need to be handled in the same way because if they are weighing their options there is a good chance you can close the deal.  Reading the complications from these objections can give you perspective as to what the customer is really looking for in this deal.

Auto Salesman Tips: Knowing What to Ask

An estimated 75% of people that walk onto a car lot looking to purchase a car are prepared to buy that same day.  This means that not only do you want to make the sale but you want to make the customer to be grateful for the car and the deal they received.  When you ask a customer that is fresh on the lot “How can I help you?” you are more times than not going to get a standoffish response with “I’m just looking.”   You will need to find a way to get past this guarded demeanor most people have when approached by a sales person.  Instead of just asking the basics get more creative and rephrase questions that pertain to more specific interests.  “What kind of vehicle are you looking to purchase?” and “Is this car for you or for someone else” can be two great ways to start this process.

Auto Sales Tools: Presenting Diversity

Anything your customer asks you to do is going to need to be addressed by you.  Even if you are uncertain you should be willing to find an answer.  This is why answering things before a customer asks is the best way to side step objections.  This can be done by simply assessing what kind of customer you are dealing with.  Explain miles per gallon and remote start to everyone or discuss safety rating with potential family clients.  If you address details that pertain to the customer’s needs people are less prepared to make objections.  This leads to customers willing to select a more expensive car if it is in tune with what they need from purchasing a car.  Never forget that sales are made based on the words you choose to use or not to use.

Mak Habib has authored many informative articles to help readers who are looking for strategies on how to sell cars.  He also offers tips for individuals aiming to be a car sales manager.


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2 responses to “Automotive Sales Training: Customer Comfort and Complication”

28 07 2009
ALD Automotive | Autovuokraamot Suomessa (05:49:50) :

[...] Automotive Sales Training: Customer Comfort and Complication … [...]

18 02 2010
David (06:08:44) :

The best way of selling - direct sales.
In any case, one of the most important factors - the seller. 80% of success depends on it.

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