Free Auto Sales Training Gift

Most car salesmen know that making sales requires lots of prospects. After all, making sales is simply a numbers game. Being able to close 80% of your prospects means nothing, if you only get two customers a week. So how can you make sure you get enough people to sell to? The simple fact is you have to advertise. Your car lot may run television and radio ads but it is up to you to advertise yourself.

Car Sales Training Tip 1: Hand out Business Cards

Using business cards to advertise is very easy. They are little bill boards that can be carried in wallets or billfolds for a constant reminder of who the customer can buy from. The key to using business cards for advertising is handing them out to everyone you meet. Whether you meet someone in the grocery store or run into a friend at church you should have a business card available. It is estimated that direct advertising can bring in 5% of all the customer you reach, within 6 months. If you hand out 500 cards a month, you can expect 150 new customers over the next six months.

Car Sales Training Tip 2: Customer Follow-Up Is Important

What do you do if someone walks off the lot without buying? Do you chalk it up as a failure and go on to the next sale  or do you follow up a few days later to see if the circumstances have changed? If you just let the customer walk away you are missing a huge opportunity. Recent reports show that 90 percent of customers who visit a car lot will buy within 7 days. If you are not following up with those people they will buy from someone who is. Think about it, if ten people walk away each week, you could make nine more sales with a simple follow up phone call.

Car Sales Training Tip 3: Make Sure You are Remembered

Will your customers remember your name a year after the sale? According to recent reports they won’t. Over 80 percent of customers could not remember who the salesman was a year after purchasing a car from them. So who do they recommend when a friend or family member asks where to buy a car? Most people recommend the dealership but not the sales person. Therefore, you have to make sure you are remembered. Send out a satisfaction survey after the sale. Include your name along with a personal thank you note. You could also send out a small gift like a fruit basket. Someone who cares enough to say thanks will be remembered.