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All seasoned salesmen know that there are not short cuts to closing a deal. You begin closing the deal when you walk out on the lot. Skipping a step in the procedure can cost you the sale and can possibly send your customer to your competitor. There are a few closing strategies that you may want to consider when you are trying to make the sale. These can make the difference between closing the deal and closing the door on your career.

Automobile Sales Training Insists that First Impressions are Key

When you stop onto the lot to greet your customer, they first impression they get will determine whether they purchase on your lot. If you rush onto the lot trying to beat other salesmen to the punch, you are going to tell your customer that you are desperate for a sale and will say or do anything to make the sale. Everything you do, the way you look and the language you choose will help the customer make their decision. Try not to lose your customer with technical jargon unless they want to know specifics and always greet them with a smile and a handshake. This tells them you are happy they came.

You must build a Rapport with the Customer

Running out the door and up on a customer is a scary scene and will not help them loosen up. You must greet them and begin building a rapport with them. You should find things you may have in common, talk a little bit about the weather or maybe even the nice clothes your customer has on. Making small talk will help them loosen up and make them more comfortable around you. Find out about why they are car shopping, what the car will be used for and what they had in mind in terms of style. These are all good tips for a great car sales training strategy.

Car Sales Strategy tells you to go on the Test Drive with Them

Sitting in an enclosed area with someone you barely know is bad enough but if you have done your job and you are sitting next to a customer that is test driving a car the ride is easy. You should point out all the features with the car running such as surround sound, DVD system for the front and rear or even dual air controls for the front and back seats. All of these features allow you to go on the test drive with the customer and still remain engaged in conversation about their thoughts on the car.

Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on  automotive sales training. It’s a must read car sales training course to help you sell more vehicle in the car business