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Communicating with prospects can be a time consuming and tedious chore. From cold-calling to appointment setting, you can spend hours each week trying to drum up business and that does not take into account the amount of time you spend sending out mailers about sales and promotional events. Learning to utilize available technology to streamline the communication process is vital when dealing with prospective sales.

Automotive Sales Training Tip One: Using Email Efficiently Most of you probably ask prospects for their email address, but how many of you actually use it? Have you added it to your mass email database? Email is one of the most effective communication tools you have for reaching prospects.

• 1. Utilize the mass email tool to send out blasts about promotional events. As you network and speak with prospects, obtain their email address and permission to send them emails, and then add them to your blast list. This is a great way to cut out the tedious task of old fashioned mass mailings.
• 2. In the past the only way to set an appointment to meet with a prospect was to call them. This can be time consuming and lead to lost sales. Instead, send out a quick email suggesting a time to meet. It’s a quick and effective way to appointment set.
• 3. Never forget to say thank you to a prospect. You know how valuable their time is, so send out a quick email with a short note and attach additional information as needed.

Automotive Sales Training Tip Two: Using Texts Unobtrusively We all know that repeated calling of a prospect can actually be off putting. Instead of calling a prospect time and time again to remind them about an appointment, send them a quick text. This is a really unobtrusive way to get your message to the prospect.

Automotive Salesmen Tip Three: Host a Website In spite of the obvious success of the internet, not everyone has jumped on the bandwagon. Every company should have a website that has marketing materials specific to their target clients and that includes automotive salesmen. The possibilities here are actually endless.

Automotive Sales Training Tip Four: Using Blogs Expertly If you become an expert business blogger, with a link on your dealership website, you will be able to not only inform prospects about promotional events but you can also let them know what kind of salesperson you are. Sales is all about trust and it is easy to start building that trust through blogging.

Keep your communication efforts with prospects as current as the new cars on your lot. Use email, websites, texts and blogs to keep prospects informed of promotional activities as well as communicate with them. Technology makes communicating with prospect effortless.

Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It’s a must read car sales training course to help you sell more vehicle in the car business.