How to Make Money Selling Cars
23 06 2009For the car salesperson, the car salesman’s salary is always a question you want answered. How much money can you make? The amount of money you make is normally based on your company’s standards. Some companies offer bonuses for additional sales above the sales goal set for you, while others are commission based positions only. Here are a few car salesman tips on how to make money selling cars.
Setting Goals
There are sales goals at every auto sales lot around. Yours may be higher or lower than others, but regardless of the number, you should have goals of your own. Setting a goal for yourself will help you to be more attentive to your customers needs. Remember that 75% of people who walk onto your lot want to buy the same day, so give them what they want. You are harder on yourself than anyone else could be. So if you think you will not meet your goals, you will push yourself harder. Don’t make your goals unattainable, but set them within your skill set. Keep track of your daily sales, and at the end of the week, you can see if you met or exceeded your goals.
Qualify Your Customers
When you initiate a conversation with your customers to begin building a relationship, you ask many questions to get an idea of what they are looking for. Use this information wisely, and ask questions accordingly. Look at every customer as if they have a credit score of 850, and they can afford any type of vehicle you suggest. As an auto salesman, your job is to sell the vehicles and give the customer what they want. Remember that almost 75% of the people who walk on your lot are ready to buy that day. Don’t let the opportunity pass you by because you think they are only looking. Don’t pre-qualify your customers, but take the time through your questioning to make sure you not only avoid wasting their time, but avoid downsizing your paycheck.
Get Out of Your Own Way
Most use car lots or new car lots have a group of salespersons standing around talking when a customer approaches. This is definitely not helping your paycheck. When your customer walks onto the lot, they are already thinking about which salesperson is going to help them. Be available to your customer, and stay away from the other salespersons. This not only makes you ready to help, but will make the customer think you are more businesslike than your associates. You will make more money being available to your customer when they arrive, than you will if they have to seek you out for help.
Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It’s a must read car sales training course to help you sell more vehicle in the car business.


































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